American Heart Association

Corporate Social Responsibility

ENRON

My Apple Apology

As many of us know, Apple has been under the lime light for the "unprofessional," decision they made involving the price reduction of the Apple iPhone. If I were a public relations practioner, or Steve Jobs, I would issue an apology. Here is what I would say:

"I am here today to apologize to our loyal Apple community. After the much publicized scandel of the Apple iPhone price reduction, it is my sincere apology I offer to those of you who have been affected. By offering the $100.00 rebate, we here at Apple, hope to reconcile any damage that may have been done to our relationship with each and everyone of you. Looking forward, we promise to learn from our mistakes and take you, our loyal customers, into a more positive consideration. Thank you for standing by us, through these difficult times."

Legal and Ethical Restraints on PR

In class, we have discussed many rules, laws, and regulations that public relations practitioners have to or should abide by. On page 64 of Gower, "Defamation is holding someone up to public hatred , ridicule, or scorn. It is more than just saying something that is embarrassing or private about a person. "

I am a little confused with this term. What I don't understand is if someone is in the "lime light," are we not allowed to say whatever we feel about them? For example, if a person is running for a certain position, and it is up to us to elect them, can we not say what we feel about them? I'm not sure in what situation we can talk about the bad characteristics of a person.

Also, is it true that the difference between libel and slander is that libel is spoken and slander is written? I just want to make sure I understand the differences.

Glengarry Glen Ross

After watching the Glengarry Glen Ross play, I realized how easy it is to get lost in the crazy world of money and success. In our class, we have learned about morals, values, ethics, and their similarities and differences. I would sometimes sit and wonder why in the world we have to learn things like this, because I believe, think like a communitarian.

During the play, we saw many examples of how corrupt our world is. The first example was when one business man is trying to corrupt another man into a plan to steal "leads." Do some people really have to steal in order to get to the top? After all, didn't he end up getting caught?

Another example is the poor, married man is getting screwed out of his money. The salesman is competition to earn a car amongst other salesmen. The poor, married guy is trying to get his money back after he told his wife what he had done. After going back to the salesman, he is played like a fool, because the salesman won't even pay attention to him, lies to him, all in order to get to the top of the success ladder.

This play broadened my view of how the world works, and I know I don't want to be one of these types of Public Relations practitioners.